What Is A Time Brokerage Agreement
10. When Article 73.3556 was adopted in 1992, the Commission highlighted certain advantages arising from the reduction of a certain degree of duplication of programming. In particular, the Commission found that some duplication could save local broadcasters resources invested in the production of expensive programmes. By setting the limit on programme duplication at 25% of the total number of hours of a broadcaster`s average weekly programme, the Commission sought to strike the right balance between the ability of broadcasters to reuse expensive programmes and the increased promotion of competition and diversity of programmes in the local market. Do the benefits that the Commission has previously identified in the context of dual programming still exist in the current market? Given the changes that have taken place over the past twenty-seven years, as we have seen above, allowing the duplication of 25% of the total number of hours of a station`s average weekly program continues to strike the right balance? If we were to maintain and change the rule, the number of programs that could be duplicated on shared channels would have to be increased or decreased, and if so, what would that reasonable percentage be? Commentators should justify any proposed changes in the authorized duplication of programs and explain the benefits they believe would benefit radio stations and their listeners. Furthermore, if the Commission were to amend and maintain the radio reproduction rule, would the restriction on broadcasters` choice of programmes raise concerns about the First Amendment? 21. Necessity and purpose of the proposed rules. This NPRM issues an opinion on whether the Commission should remove or amend the radio duplication rule, which limits the reproduction of programmes with the same services to 25 % of the total number of hours in an average radio week for commercial AM and FM radio stations with contour overlaps of 50 % or more, who are jointly owned or are subject to a time change agreement. The broadcasting industry has undergone significant changes since the Commission adopted the regime in 1992, including a significant increase in the number of licensed radio stations, the introduction of AM programming in the FM band through FM translation stations, improvements in digital radio transmission technology, and new digital methods of distributing audio content across multiple devices. On the basis of these amendments, the NPRM requests an opinion on whether the radio duplication rule has survived its usefulness or whether it is still necessary to promote the public interest objectives of competition, diversity of programmes and frequency efficiency for which it was intended. A Local Marketing Agreement (LRA), also known as a Time Brokerage Agreement (TBC), is the sale of discrete blocks of time by a licensee to a “broker” who provides the programming and one-time commercial announcements to fill that time. 11. Does the trigger for the rule, namely that overlap between stations represents more than 50% of the main area of the community contours of the two stations, remain the appropriate standard if the rule is maintained? Does an overlap in the main contours of the community appropriately identify which stations should be subject to a program duplication rule? Should the percentage of overlap be revised so that the rule applies where there is more or less overlap between common stations? And if so, what should that overlap be? Commenters should justify any proposed changes in the scope of overlap before the program duplication rule is triggered and explain the potential benefits or harms.
For example, would a possible change in the trigger of the rule have different effects on small entities? What impact might increasing or decreasing the contour overlap trigger have on duplicate programming? For example, could changing the overlap trigger lead some communities to do more program duplication, which would affect localism and the availability of various programs? Could changing the rule so that it is triggered by a higher percentage of contour overlap make valuable programming available to a larger number of listeners? 28. . . .